Following up on last year’s Snapchat geofilter, Apple continues this year with a new sponsored filter for WWDC 2017. Snapchat users near the McEnery Convention Center will be able to use the new filter when sharing photos.

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Last year’s filters included different options for users to pick from, but Apple has only one this year. The filter overlays “WWDC17” and three stickers over the shared photo. The stickers can also be found in the official WWDC app’s iMessage app.

WWDC 2017 kicks off today at 10 AM PT/1 PM ET. We’ll be covering all of the day’s events, so be sure to follow stayed tuned!


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