While the $999 starting price of the iPhone X may have raised eyebrows in the U.S., import tariffs and different tax treatments will see it showing a far higher price tag in some countries …

Most expensive, in the list compiled by Business Insider, is Russia, at 79,990 rubles – the equivalent of $1,390.

Russia isn’t the only country where the local price exceeds $1300 equivalent. This is also true in most mainland European countries, the UK and Mexico.

Lest anyone accuse Apple of price-gouging, it’s always worth noting that headline prices can be misleading. The U.S. price doesn’t include taxes, so most Americans will pay more than the $999 official price. Combined state and local sales taxes can range from nothing in a handful of states to more than 9% in Louisiana, Tennessee, Arkansas and Alabama.

This variation by state is the reason Apple shows tax-exclusive pricing. In most other countries, where the sales tax rate is the same throughout the country, Apple shows the inclusive price.

In the UK, for example, sales tax (known as Value Added Tax, or VAT) is 20%. The headline £999 price, therefore, is £832.50 before tax – or the equivalent of $1127. That’s still expensive compared the U.S. price, but not by as much as it initially appears.

Apple last year increased its UK prices to reflect the fall in the value of the pound following the Brexit referendum result, at the time falling right within the range of exchange rates seen. There has been some recovery since then, making Apple’s pricing seem high.


Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear