KGI Securities has issued a new report on iPhone 8 and Apple Watch Series 3 pre-order sales after the initial launch weekend. Both new products hit stores this Friday with pre-orders starting three days ago. KGI believes the iPhone X may be impacting iPhone 8 sales while the Apple Watch Series 3 is seeing stronger-than-expected demand.

In today’s report, KGI notes that newly launched iPhones typically ship 3-6 weeks after being ordered while most iPhone 8 models are shipping in 1-2 weeks or less. The reason? The radically new iPhone X is coming in November with pre-orders for the high-end model starting in late October.

KGI’s analysis joins Gene Munster of Loup Ventures who collected data on various iPhone 8 configurations and ship times on Apple’s website as a snapshot of how the unusual launch is going. What you see is several iPhone 8 models actually available to ship on launch day even after a few days of pre-orders.

It makes sense that the customer base who typically pre-orders includes the same customers who want the latest and greatest version of the iPhone (which is coming later this year).

iPhones aside, KGI notes that the Apple Watch Series 3 with GPS + LTE is seeing ‘significantly stronger-than-expected pre-order demand’ based on longer ship times of around 3-4 weeks. While KGI previously forecasted cellular only making up 30-40% of production weighting, the new report believes pre-orders are leaning 80-90% cellular.

Like with the iPhone X, it’s no surprise that early adopters are choosing the more capable version. KGI also cites the lower-than-expected $70 premium and full phone capabilities as boosts to pre-orders.

While KGI notes that the iPhone market mammoths the Apple Watch market, investors should look to watch suppliers and not phone suppliers for opportunity before the iPhone X debuts.


Subscribe to 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author