Apple last year hit a decade at the top of Fortune’s list of the world’s most admired companies, and it’s still in the same place in its 11th year.

Rival smartphone maker Samsung dropped out of the list last year over its exploding batteries, and hasn’t made it back in this year …

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Amazon takes the number two slot, ahead of Google parent Alphabet. The top ten are rounded out by Berkshire Hathaway, Starbucks, Walt Disney, Microsoft, Southwest Airlines, Fedex and JPMorgan Chase.

Other tech companies making the top 50 include Netflix, Facebook, Salesforce, IBM, Accenture, Intel and AT&T.

Fortune explains the basis on which it selected the winners:

We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more. We then winnowed the assortment to the highest-revenue companies in each industry, a total of 680 in 29 countries. The top-rated companies were picked from that pool of 680; the executives who voted work at the companies in that group.

To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed […]

To select our 50 All-Stars, Korn Ferry asked 3,900 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.

Apple scored top rankings in all nine of the ‘key attributes of reputation’:

  • Innovation
  • People Management
  • Use of Corporate Assets
  • Social Responsibility
  • Quality of Management
  • Financial Soundness
  • Long-Term Investment Value
  • Quality of Products/Services
  • Global Competitiveness 1

Fortune also ranked Apple #3 in the Fortune 500 ranking, and #9 in the Global 500.


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