Apple has hired a team of data scientists from a company called Silicon Valley Data Science, Bloomberg reports. While it doesn’t sound like a full blown acquisition, the report notes that Apple’s hiring spree includes the CEO of the consulting firm.

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Apple confirmed some of the hires in a statement to Bloomberg as well:

Founded in 2013, the Mountain View, California-based startup provided data analysis to larger companies to improve their forecasts, operational efficiency, and customer relationships, according to the firm’s website. An Apple spokesman acknowledged a few dozen employees from Silicon Valley Data Science joined the company.

The report goes on to say that the new data scientist hires have been assigned to “analytics in ad-related initiatives” at the company.

The new hiring wave follows Apple’s acquisition of audio recognition service Shazam in December, the startup behind the QuantumFilm image sensor in November, and the team behind the development service Buddybuild earlier this month.


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