Pokémon GO has today released an interesting ‘nature documentary-style’ ad promoting the game and the recent addition of new Pokémon. Meanwhile, Pokémon GO developer Niantic has purchased an AR startup.

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The new ad is narrated by actor and comedian Stephen Fry and has a Planet Earth vibe to it. Here’s how the Pokémon Company described the new video:

A wild Pokémon appears! Today, to celebrate the recent addition of more Pokémon into Pokémon GO, The Pokémon Company International has released a nature documentary-style short featuring the father of all nature documentary voice overs, Stephen Fry.

There is a disclaimer in the video that it is “not in-game footage”. While the ad is a bit strange, it certainly makes a strong effort to excite users about the new Pokémon that were announced last month.

Meanwhile, Axios today reports that Pokémon Go developer Niantic has acquihired the AR startup, Esher Reality. The AR firm shared the news on its website.

We are thrilled to announce that we are joining the wonderful team at Niantic! We’re really looking forward to integrating our work on mapping and computer vision technology into Niantic’s amazing content and AR platform. The long term vision is to help to bring shared and persistent AR experiences to millions of people around the world, and further realize AR’s impact going forward. Ultimately, we share Niantic’s goal of enriching people’s experiences by blending the physical and the digital worlds.

The move looks to be important as Niantic works to evolve Pokémon Go as well as its plans to release its next big AR title, Harry Potter: Wizards Unite.


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