Previously working at Billboard, Complex, XXL and Vibe, music journalist Alex Gale will be leading Apple’s editorial group for Apple Music, according to Variety. Gale will be working out of Apple’s Los Angeles offices.

He starts on February 5, and reports to Jen Robbins, who is director of management and editorials at Apple. His main focus will be on Apple Music and iTunes content, but will also be working with video projects, and Beats 1.

This comes right of the heels of a report over the weekend that noted Apple Music now has over 36 million monthly subscribers and is on track to overtake Spotify in the United States. Apple has been rough around the edges in terms of social features. The company originally launched its Connect service, but that’s gotten buried through recent design iterations. Now it looks like Apple plans increasing its focus on editorial and social content again.

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