A Kantar survey provides some insight into how the HomePod might fare as it goes on sale tomorrow.

Unsurprisingly, the greatest appeal is among those who already subscribe to Apple Music. The firm found that subscribers were nine times more likely to purchase a HomePod than non-subscribers …

Within the UK, the survey indicated that 130,000 Brits were showing interest in the smart speaker, compared to the 500,000 earlier found to be planning to buy an Amazon Echo.

Apple will be relying heavily on its existing customer base, targeting loyal shoppers already involved in the Apple-verse.  Apple has prevented rival music streaming services from accessing the HomePod – and this could pay off.  Consumers who already have an Apple Music subscription are […] an obvious target for the tech giant.

However, the time taken by Apple to enter the market may have cost it some customers.

Apple’s delayed entrance to the market has allowed its competitors the time to introduce a second wave of technology, such as the Google Home Mini, before Apple has even left the starting blocks […]

12.6% of Apple Music customers now already own voice-assisted devices so Apple could be targeting a smaller market than originally thought

Conversely, however, some who have tried cheaper ones may be tempted to upgrade.

As of 17 December 2017, over three million households were actively using either Echo or Google Home products – not taking into account the Christmas holiday splurge.  With customers showing an appetite for voice-assisted devices, if Apple’s HomePod lives up to expectations then some shoppers might choose to switch.

The first HomePod orders started shipping today, for delivery tomorrow.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear