With the launch of iPhone XS and iPhone XR, Apple has stopped selling the iPhone SE and iPhone 6s. Both lines are no longer available to purchase directly. The iPhone X is also no longer available through Apple, with the iPhone XS taking its place in the lineup.

Apple says these models are available at authorized resellers, with no guarantees on how long production will continue.

To make up for the fact that the SE is effectively no longer sold, Apple has shifted pricing on its older iPhone models down. iPhone SE costs $349. The iPhone 7 now starts at $449, so not as cheap as the SE price point but closer.

Naturally, Apple wants to promote its latest flagship phones. However, both come with hefty price tags. The cheaper XR starts at $749. The XS takes the same price point as the iPhone X. The iPhone XS Max costs $100 more.

This shakeup in the lineup was indicated before the event began, thanks to Apple updating the sitemap prematurely.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.