As Apple often does when natural disasters strike, the company is donating $1 million to the American Red Cross to help those affected by Hurricane Florence on the East Coast.

Shared in a tweet by Tim Cook this morning, the CEO mentioned the donation along with a heartfelt message.

The Carolinas are in our hearts. To our employees there, first responders and everyone in Hurricane Florence’s path, please stay safe. To help those affected, Apple is donating $1M to the Red Cross.

Apple often donates to various charities, including the Red Cross in the wake of natural disasters. Last year the company gave $5 million for Hurricane Harvey/Irma relief, and $1 million to aid with the California wildfires and also matched employee donations.

Just last month Apple gave customers the option to donate to the latest California wildfire relief via iTunes and the App Store via the Red Cross. Apple hasn’t done the same for Hurricane Florence, but it may offer donations via its App and iTunes Store in the future.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.