On Friday, a report suggested that Instagram was in the process of testing a native ‘Regramming’ feature, despite denying its interest in such a feature in the past. Yet again, however, Instagram has come out and denied that it is “not happening.”

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Such a ‘Regramming’ feature would allow users to instantly and natively repost someone else’s Instagram post to their own account – similar to retweeting on Twitter. Many Instagram users worry that Regramming could ruin Instagram, with creators focused on ‘going viral’ rather than simply sharing images.

TechCrunch’s Josh Constine puts it best:

The result would be that users couldn’t trust that when they follow someone, that’s whose vision would appear in their feed. Instagram would feel a lot more random and unpredictable. And it’d become more like its big brother Facebook whose News Feed has waned in popularity – susceptible to viral clickbait bullshit, vulnerable to foreign misinformation campaigns, and worst of all, impersonal

Despite giving a “no comment” when the report on Regramming was initially published, Instagram now says that the feature is “not happening,” not being built, and not being tested.

In the past, Instagram has said that it often debates the merits of adding a native Regramming feature. Now, however, the company appears to be firmly against a feature – and likely for good reason.

Do you think Instagram should add a Regramming feature? Let us know down in the comments.


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