Skip to main content

Niantic’s new ‘Harry Potter: Wizards Unite’ game not yet gaining as much steam as Pokémon GO

Niantic released its highly-anticipated Harry Potter: Wizards Unite game for iOS and Android last month. The AR-based game looks to capitalize on the success of Niantic’s Pokémon GO, but early indications are that it’s not taking off with quite as much momentum.

Axios outlines several pieces of evidence that Harry Potter: Wizards Unite hasn’t garnered as much momentum as Pokémon GO. In the iOS App Store, the new Harry Potter game ranks at number 52. That’s far below Pokémon GO, which still sits at number seven, despite having been available for much longer.

Meanwhile, App Annie data shows the game at number 73 in terms of the top-grossing apps on iOS. Again, this is well-below Pokémon GO at number 15, and also below another Harry Potter game from Jam City.

However, it’s not all doom and gloom for Harry Potter: Wizards Unite, as Axios explains:

Almost anything will look lackluster compared to Pokémon Go, which was an overnight smash. Even if Wizards Unite isn’t an immediate viral hit, it can still be a lucrative game, but it will have to show steady growth over time

And, as long as Niantic can keep people using its platform (in any incarnation), it will build on its market-leading — and proprietary — real-world AR platform.

Niantic has said that it has a multi-year storyline in store for its new Harry Potter mobile game – something that could help it achieve that long-term steady growth. Furthermore, Niantic has said it has tie-ins with different companies and businesses to promote the real-world augmented reality aspect of the game.

Harry Potter: Wizards Unite is available on the App Store as a free download with in-app purchases. Read more coverage below.

Read more about Harry Potter: Wizards Unite: 

FTC: We use income earning auto affiliate links. More.

Hyper Cube automatic iPhone backups
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Subscribe to 9to5Mac on YouTube for more Apple news:

Comments

Author

Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications