A report yesterday from The Guardian placed Apple and Siri in the middle of privacy concerns over voice activated assistants. The report claimed that Apple contractors listen to Siri audio as part of its efforts to improve performance, and oftentimes hear sensitive conversations.
Apple defended the efforts in a statement, saying that “less than 1% of daily Siri activations” are used for grading. What do you think of this revelation?
Ecobee HomeKit Thermostat
The report detailed that many of the things heard by these reviewers are accidental activations of Siri – including private medical conversations, criminal dealings, and more. Recordings are also said to include location and contact details, as well as app data:
There have been countless instances of recordings featuring private discussions between doctors and patients, business deals, seemingly criminal dealings, sexual encounters and so on. These recordings are accompanied by user data showing location, contact details, and app data.
Furthermore, the people responsible for listening to and grading Siri responses are subcontractors, and yesterday’s report said that “there’s a high turnover” among this team.
In its statement, Apple said that Siri requests used for “grading” are not linked to any user’s Apple ID. It also noted that reviewers of the audio are held to Apple’s strict confidentiality requirements:
“A small portion of Siri requests are analysed to improve Siri and dictation. User requests are not associated with the user’s Apple ID. Siri responses are analysed in secure facilities and all reviewers are under the obligation to adhere to Apple’s strict confidentiality requirements.” The company added that a very small random subset, less than 1% of daily Siri activations, are used for grading, and those used are typically only a few seconds long.
The report from The Guardian largely echoes a report from Bloomberg earlier this year, which detailed Amazon’s global team responsible for listening to Alexa audio clips.
On Sixcolors, Jason Snell makes a strong case for at least having an “opt out” process – or making this sort of Siri “grading” opt-in:
My feelings about this issue are the same as they are about Amazon: I’m not comfortable with the possibility that recordings made of me in my home or when I’m walking around with my devices will be listened to by other human beings, period. I’d much prefer automated systems handle all of these sorts of “improvement” tasks, and if that’s implausible, I’d like to be able to opt out of the process (or even better, make it opt-in).
What do you think of this situation? Are you ok with Apple listening to Siri queries in an effort to improve the service’s performance? Let us know in the poll below and down in the comments.