Apple is celebrating the arrival of AirPods Pro across the world with lively banners and special new displays at a select number of its retail stores. The custom decals and fixtures are timed to coincide with availability of the headphones in-store and online beginning October 30.
Energetic, floor-to-ceiling photography depicts people dancing and listening to music while wearing AirPods Pro. The window displays are precision cut and doubled-sided, allowing viewing from the street or inside the store. At Apple Fifth Avenue, a special video projection above the iconic glass cube turns the GM Building into a dance party.
Each location with banners features a unique scene with image selection conforming to the store’s architecture. So far, unique decals have been spotted at: Apple Sydney, Omotesando, Ginza, Nanjing East, Orchard Road, Dubai Mall, Champs-Élysées, Opéra, Piazza Liberty, Kurfürstendamm, Regent Street, Downtown Brooklyn, Michigan Avenue, Union Square, Apple Park Visitor Center, Third Street Promenade, and Garosugil.
We’ll update this list if more locations are discovered.
Apple Ginza. Photo courtesy of Daiki Shimizu.
Apple Orchard Road.
Apple Downtown Brooklyn. Photo courtesy of Christopher Ward.
Apple has also introduced a custom try-on and comparison experience to as few as 10 stores for the AirPods Pro launch. A new black table merchandises boxes of the headphones on color-matched planks, surrounded by black leather try-on mats. iPhones paired with standard AirPods and AirPods Pro are provided to compare the difference in fit, audio quality, and noise cancellation. A tray holds various sizes of ear tips.
The 10 locations with a custom table are: Apple Sydney, Omotesando, Dubai Mall, Champs-Élysées, Piazza Liberty, Kurfürstendamm, Regent Street, Fifth Avenue, Apple Park Visitor Center, and Third Street Promenade.
Update: AirPods Pro launched in South Korea on November 13, bringing the try-on table and window graphics to Apple Garosugil as well.
Apple Omotesando. Photos courtesy of Ken @AirCanada330.
This week’s Apple Store displays follow backlit window fixtures designed for the launch of the iPhone 11 and 11 Pro in September. The installations, which featured polished 3D text on pedestals reading “11” and “Pro,” may return to locations with AirPods Pro banners after the promotion ends. Window displays and custom in-store fixtures — like the 3D Touch table — were a favorite Apple Store tradition for many years, but had largely disappeared before returning this fall to the delight of customers.
— Christopher Ward (@mb_chris) October 31, 2019
I took a few pics this morning in Omotesando pic.twitter.com/16YTDipAAN
— Mehdi Shibahara (@MehdiShibahara) October 30, 2019
— VR Zone (@vrzone) October 30, 2019
— ℕ°𝔻𝕚𝕩 🕸⚡️ (@twoiletteur) October 30, 2019
— London Pitbull (@LondonPitbull) October 30, 2019
— Sav (@Savsuper) October 30, 2019
— Ciro Cirò (@seeeumel) October 30, 2019
— Moo (@TwoOneOink) October 31, 2019
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