Apple has made several changes at the executive level recently. Bloomberg reports today that Apple has promoted a handful of employees to the vice president level, which is described as “a key title reserved for the most influential players.”

Paul Meade has been named a vice president of hardware engineering, while Jon Andrews is now the vice president of software engineering. According to Bloomberg, Meade has led hardware development for Apple’s augmented reality headset, while Andrews works closely with Craig Federighi on software architecture.

Furthermore, Gary Geaves has been elevated to a new vice president of acoustics role and Kaiann Drance is now a vice president of marketing. Geaves has worked on HomePod and AirPods audio technology over recent years at Apple. Drance has taken a bigger role in iPhone marketing, and she appeared on stage at last month’s iPhone 11 event.

All four of these new vice presidents were promoted from the senior director level, which is “a tier below vice president in Apple’s organizational structure.”

Last but not least, Bob Borchers has returned to Apple as a vice president of marketing. Borchers served as a senior director for iPhone from June 2005 through June 2009, and played a major role in early iPhone marketing efforts. He then departed Apple and worked at Dolby and Google, but is now returning to Apple.

In his new marketing role at Apple, Borchers will focus on iOS, iCloud, and privacy-related marketing. He, along with Drance, will report to Greg Joswiak.

Apple’s corporate structure has gone through several changes this year. Angela Ahrendts departed Apple in February, with Deirdre O’Brien taking on a new SVP of retail + people role. In June, it was announced that Jony Ive was departing Apple to form his own independent design company, with Jeff Williams taking on new design responsibilities.

FTC: We use income earning auto affiliate links. More.

Apple iPhone 11 case deals on Amazon

Subscribe to 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to