As Apple moves into virtual reality with Vision Pro, the company has announced the formation of a new initiative to create cinematic 3D content for that world. The company is partnering with Pixar, Adobe, Autodesk, and NVIDIA to form the Alliance for OpenUSD.
The unsexy name refers to the Open Universal Scene Description developed by Pixar Animation Studios, with the results likely to be rather more exciting than the jargon …
The idea, says Apple, is to allow 3D content to be more easily created using a variety of different tools.
OpenUSD is a high-performance 3D scene description technology that offers robust interoperability across tools, data, and workflows. Already known for its ability to collaboratively capture artistic expression and streamline cinematic content production, OpenUSD’s power and flexibility make it an ideal content platform to embrace the needs of new industries and applications […]
“Universal Scene Description was invented at Pixar and is the technological foundation of our state-of-the-art animation pipeline,” said Steve May, Chief Technology Officer at Pixar and Chairperson of AOUSD. “OpenUSD is based on years of research and application in Pixar filmmaking. We open-sourced the project in 2016, and the influence of OpenUSD now expands beyond film, visual effects, and animation and into other industries that increasingly rely on 3D data for media interchange. With the announcement of AOUSD, we signal the exciting next step: the continued evolution of OpenUSD as a technology and its position as an international standard.”
9to5Mac’s Take
This may hold the record for the most boring-sounding press release Apple has ever issued! Reading the full text, which you can do below, is in serious danger of sending you to sleep.
But while the text may be a good cure for insomnia, it’s a pretty significant development in terms of the future of Vision Pro, and subsequent Apple headsets.
By partnering with Pixar in particular, we can expect some spectacular 3D content to come to the company’s spatial computing platform. All the more so given the fact that other big players in the graphics world are also on board.
Adobe in particular is doing amazing work with generative AI in the latest Photoshop betas, and the combination of human creativity and AI tech is likely to produce some amazing results. In particular, AI can take a lot of the grunt work out of scene-creating, freeing up the creatives to do what they do best.
We may well see the first fruits of the OpenUSD alliance by the time Vision Pro goes on sale.
Pixar, Adobe, Apple, Autodesk, and NVIDIA, together with theJoint Development Foundation (JDF), an affiliate of the Linux Foundation, today announced the Alliance for OpenUSD (AOUSD) to promote the standardization, development, evolution, and growth of Pixar’s Universal Scene Description technology.
The alliance seeks to standardize the 3D ecosystem by advancing the capabilities of Open Universal Scene Description (OpenUSD). By promoting greater interoperability of 3D tools and data, the alliance will enable developers and content creators to describe, compose, and simulate large-scale 3D projects and build an ever-widening range of 3D-enabled products and services.
Created by Pixar Animation Studios, OpenUSD is a high-performance 3D scene description technology that offers robust interoperability across tools, data, and workflows. Already known for its ability to collaboratively capture artistic expression and streamline cinematic content production, OpenUSD’s power and flexibility make it an ideal content platform to embrace the needs of new industries and applications.
The alliance will develop written specifications detailing the features of OpenUSD. This will enable greater compatibility and wider adoption, integration, and implementation, and allows inclusion by other standards bodies into their specifications. The Linux Foundation’s JDF was chosen to house the project, as it will enable open, efficient, and effective development of OpenUSD specifications, while providing a path to recognition through the International Organization for Standardization (ISO).
AOUSD will also provide the primary forum for the collaborative definition of enhancements to the technology by the greater industry. The alliance invites a broad range of companies and organizations to join and participate in shaping the future of OpenUSD.
“Universal Scene Description was invented at Pixar and is the technological foundation of our state-of-the-art animation pipeline,” said Steve May, Chief Technology Officer at Pixar and Chairperson of AOUSD. “OpenUSD is based on years of research and application in Pixar filmmaking. We open-sourced the project in 2016, and the influence of OpenUSD now expands beyond film, visual effects, and animation and into other industries that increasingly rely on 3D data for media interchange. With the announcement of AOUSD, we signal the exciting next step: the continued evolution of OpenUSD as a technology and its position as an international standard.”
“At Adobe, we believe in providing artists a set of flexible and powerful solutions running on a variety of devices,” said Guido Quaroni, Senior Director of Engineering, 3D&I at Adobe. “Leveraging a common 3D data representation during the creative process multiplies the value brought by each package and device. OpenUSD was created to be one of these ‘multipliers’ and we are excited to see a diverse group of companies joining together to support this innovative and open technology.”
“OpenUSD will help accelerate the next generation of AR experiences, from artistic creation to content delivery, and produce an ever-widening array of spatial computing applications,” said Mike Rockwell, Apple’s vice president of the Vision Products Group. “Apple has been an active contributor to the development of USD, and it is an essential technology for the groundbreaking visionOS platform, as well as the new Reality Composer Pro developer tool. We look forward to fostering its growth into a broadly adopted standard.”
“Whether you’re building CG worlds or digital twins or looking ahead to the 3D web, content creators need a cohesive way to collaborate and share data across tools, services, and platforms,” said Gordon Bradley, Fellow, Media & Entertainment, Autodesk. “Autodesk is excited to support the Alliance for OpenUSD as it drives 3D interoperability for visual effects, animation, and beyond, and supports our vision to help customers design and make a better world.”
“OpenUSD gives 3D developers, artists, and designers the complete foundation to tackle large-scale industrial, digital content creation, and simulation workloads with broad multi-app interoperability,” said Guy Martin, Director of Open Source and Standards at NVIDIA. “This alliance is a unique opportunity to accelerate OpenUSD collaboration globally by building formal standards across industries and initiatives to realize 3D worlds and industrial digitalization.”
AOUSD steering committee members will be speaking at both the Academy Software Foundation’s Open Source Days on Aug. 6 and at the SIGGRAPH conference at the Autodesk Vision Series on Aug. 8 at 1 p.m. PT in Room 404A.
To learn more about AOUSD and how to get involved, visit www.aousd.org. To tune into the Academy Software Foundation panel on USD on Aug. 6, 2023, visit the website.
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