Skip to main content

Apple’s treatment of small games developer makes a textbook antitrust case

Apple has voraciously denied accusations that the App Store has monopolistic control over iPhone apps, yet the company’s ability to unilaterally close developer accounts without explanation forms a textbook antitrust case.

One small games developer had its Apple Developer Program (ADP) account terminated without explanation, was unable to appeal as it hadn’t been told what accusations it needed to address, took Apple to court – and then had its account reinstated after five months of lost sales, still without explanation or apology …

Patently Apple reports the story revealed through the lawsuit.

Digital Will is a Japanese headquartered software solution developer, digital marketing agency, game publisher, and product innovation lab. Digital Will develops, among other things, digital games and apps […]

Plaintiff is a small business with only six employees, and its revenue and livelihood largely depend on its ability to distribute its digital products through Apple’s App Store […]

On or about March 26, 2022, without warning and to Plaintiff’s surprise, Plaintiff received a boilerplate message from Apple’s App Store Review stating that Apple determined that Digital Will’s ADP membership “has been used for dishonest or fraudulent activity,” and thus, Plaintiff’s ADP account was “flagged for removal.”

The boilerplate message stated that Apple found that Digital Will’s ADP account was allegedly “associated with terminated developer accounts, or accounts pending termination, in direct violation of the Apple Developer Program License Agreement.”

Critically, Apple’s message to Digital Will did not identify any such accounts that were terminated or pending termination with which Digital Will’s account was allegedly associated.

In fact, Apple’s message did not identify any specific facts whatsoever, or any particular misconduct in which Digital Will engaged that violated the DPLA.

The message further stated that Digital Will could appeal this determination within 14 days so long as it provides a written statement that thoroughly explains the issues Apple identified, the specific steps Plaintiff will take to resolve them, and any new information clarifying the issues.

However, it was impossible for Digital Will to appeal and respond to “the issues [Apple] identified,” when Apple had not identified any specific issues.

Notably, and importantly, Plaintiff’s ADP membership has never been used for dishonest or fraudulent activity.

Since the developer had no idea what it was supposed to have done wrong, it was unable to meet Apple’s appeal requirement of explaining what happened, and how it has resolved the issue. The appeal was thus denied.

Top comment by Throwback

Liked by 18 people

"No explanation was offered."

Totally unacceptable. If the take down was valid then explain why. If apple made a mistake they need to own it. Actions like this, or lack of action adds more ammunition for app store regulation.

View all comments

Some five months after Digital Will had its apps pulled from the App Store, and two months after it sent a lawyer’s letter to Apple, the Cupertino company reinstated the account. No explanation was offered.

The company estimates that its total losses and costs exceed $765k, and is seeking damages from Apple.

With a lawsuit pending, it’s a certainty that Apple will not comment on the case.

Photo: Evan Wise/Unsplash

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications