Most of Apple’s recently-announced App Store changes are exclusively for iPhone users in the European Union, but there’s one exception. Apple also announced last month that it is relaxing its App Store Guidelines for cloud gaming apps worldwide
This opens the door for services like Xbox Cloud Gaming to finally release a native app for the iPhone and iPad, but apparently Microsoft is not interested in doing that.
Cloud gaming apps on iPhone
Previously, Apple required developers to submit a separate app for each game individually on the App Store. For example, Microsoft would’ve been required to submit each and every game available via Xbox Cloud Gaming as separate apps. Microsoft repeatedly criticized these requirements and said it was a “bad experience for customers.”
In an interview with The Verge, Microsoft Gaming CEO Phil Spencer said that the company is still not pleased with Apple’s rule changes. Spencer says there is “not room” for Microsoft to monetize Xbox Cloud Gaming on iOS, and aligns himself with comments made by Sarah Bond, president of Xbox at Microsoft, last month.
Spencer said:
There’s not room for us to monetize Xbox Cloud Gaming on iOS. I think the proposal that Apple put forward — and I thought Sarah Bond’s comments on this were right on — doesn’t go far enough to open up. In fact, you might even say they go the opposite direction in some way, but they definitely don’t go far enough to open up competition on the world’s largest gaming platform.
We will continue to work with regulators, and Apple and Google, to create a space for alternative storefronts. I’m a big fan of how Windows works, and you’ve got a Microsoft Store on Windows, you’ve got Steam, you’ve got the Epic Games Store, you’ve got GOG. You have alternatives, and I think alternative ways for people to buy things creates goodness for consumers and creators. I think the largest platform for gamers, which is mobile, should have the same.
9to5Mac’s Take
I don’t buy into Spencer’s arguments here, and part of me wonders if he is conflating Apple’s proposed third-party app marketplace changes with its separate decision to allow cloud gaming apps on the App Store.
Top comment by jgibson2400
I don’t buy into Spencer’s arguments here, and part of me wonders if he is conflating Apple’s proposed third-party app marketplace changes with its separate decision to allow cloud gaming apps on the App Store.
I don't think he is conflating anything but instead being strategic. We have to remember what we learned back in March of last year during the Activision saga. Microsoft wants to create it's Mobile Game AppStore.
I suspect Apple's change of heart on game streaming was strategic as well but failed to work which was to convince them to do what they wanted to do originally and drop the alternate Game AppStore ambitions.
Release Cloud gaming now would completely undercut the potential of an alternative Game AppStore, and instead, they are going to continue going full throttle to push for regulation that makes that possible.
The changes to the App Store Guidelines to allow cloud gaming apps apply worldwide, and they do not require developers to opt into the new business terms. This means Microsoft could offer Xbox Cloud Gaming without paying the controversial new Core Technology Fee.
Spencer could also simply be referring to Microsoft not wanting to sell Xbox Cloud Gaming subscriptions and games in-app and share a cut of that revenue with Apple. That’s a fair argument, but Microsoft wouldn’t be required to sell its content in-app at the same price as elsewhere. Let users pay via the web at normal prices, and certain purchases in-app but at a higher price to account for Apple’s fee.
I also wonder how the death of Home Screen web apps in the European Union will affect the Xbox Cloud Gaming experience. Currently, Microsoft offers Xbox Cloud Gaming via Safari and encourages users to save games to their IPhone’s Home Screen as PWAs.
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