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Microsoft debuts AI-focused PCs it claims outpace M3 MacBook Air, new Surface Pro to rival M4 iPad Pro

Today Microsoft unveiled a new lineup of PCs centered around AI, complete with advanced AI-driven features like Recall, a tool that keeps track of everything you’ve ever done on your screen so you can easily revisit it later.

Microsoft was especially eager to show how its new ARM-based PCs could outperform Apple’s M3 MacBook Airs, both in sheer performance as well as battery life. The Mac vs. PC fires were very much being stoked in this presentation.

Microsoft’s ‘Apple silicon’ moment?

Microsoft’s new AI-focused PCs carry the branding ‘Copilot Plus PCs.’ Copilot being the company’s AI assistant. A new Copilot Plus Surface Laptop and Copilot Plus Surface Pro were revealed, while other key manufacturers pledged to offer their own Copilot Plus models soon.

A key feature at the center of these Copilot Plus PCs is the neural processing unit (NPU). This makes AI-heavy tasks like the new Recall feature possible. Recall will keep track of everything that happens on your screen at all times and make it searchable. Even something like a live Zoom call will have its contents automatically transcribed and stored for your future reference. Microsoft sought to allay privacy concerns by sharing that this all happens locally on-device and is thus private.

Top comment by Dave Peterson

Liked by 8 people

I'm eager to see the benchmarks for these new Windows machines with Qualcomm chips. If Qualcomm has finally released a chip that runs Windows as fast as Parallels does on a Mac, I will be impressed.

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Microsoft’s new Surface Laptop and Surface Pro are powered by the new Snapdragon Elite X chips from Qualcomm. As such, they require ARM-supported apps so Microsoft announced support from companies like Adobe for a fully native ARM suite of creative tools.

The new devices are said to have better battery life than Apple’s M3 MacBook Air, and faster performance too. Not to mention touch screens, of course. The Surface Pro also comes with an OLED display, positioning it to compete with Apple’s M4 iPad Pro.

9to5Mac’s Take

Microsoft had an impressive presentation today. It showed off powerful hardware and incredibly useful AI features like using super resolution to restore old photos.

Of course, these new Copilot Plus PCs still run Windows, which is a dealbreaker for many. But I’m interested to see from upcoming reviews whether all of Microsoft’s claims of beating the M3 MacBook Air hold true. And I’m even more interested to see what Apple’s AI answer is at WWDC in a few short weeks.

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Author

Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.

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