Apple has sponsored a 300-foot high Wallace & Gromit animation, which is being projected daily onto the walls and chimneys of Battersea Power Station, home to the company’s UK headquarters.
A set of eight iPhone 16 Pro Max models was used to create the 6,000-frame stop-motion animation, which will be on display every night until new year’s eve …
Apple described it as a joyful project.
This holiday season, Wallace & Gromit have decorated London’s Battersea Power Station. From 5 p.m. to 10:30 p.m. today, and every day until New Year’s Eve, a pair of Christmas trees will light up the two wash towers on the landmark’s river-facing façade. Visitors will see the two characters decorate the giant trees in their own inimitable styles, despite the intervention of the mischievous Feathers McGraw […]
“Wallace & Gromit are a much-loved and iconic duo, and we’re delighted that they will be lighting up Battersea Power Station for Londoners this year,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “It’s great to see the skill and ingenuity of Aardman, and how they’ve used the most advanced iPhone we’ve ever made to produce something so joyful.”
Every frame was shot using ProRAW, then turned into a 6K video.
Aardman, the multi-award-winning animation studio and creator of Wallace & Gromit, used iPhone 16 Pro Max to create a short animation that transforms the iconic 101-metre-high chimneys that soar above the River Thames. iPhone 16 Pro Max was mounted on motorised heads on set to capture two angles of the Christmas trees, shooting a total of 6,000 frames. Eight iPhone 16 Pro Max devices used the 5x Telephoto camera to shoot super-high-resolution images in ProRAW, which were then assembled frame by frame to produce a stunning 6K video.
Apple last year moved its UK HQ to the iconic building, with a new Apple Store opening there the same year. The move had been in the works since at least 2016.
Photo: Apple
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