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Taylor Swift launches iTunes-exclusive The Life of a Showgirl ‘Deluxe’ edition

Avatar for Ryan Christoffel  | Oct 6 2025 - 11:41 am PT
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Taylor Swift enjoyed a highly successful first weekend for her new album, The Life of a Showgirl. What will the artist do next? It seems the answer is: revive the long-diminishing iTunes brand with a limited-edition deluxe version of The Life of a Showgirl. If anyone can spark excitement about iTunes, it’s going to be Taylor Swift.

iTunes-exclusive Taylor Swift album available for a short time

If you listen to Taylor Swift, you’ve likely already heard her new album, The Life of a Showgirl, via a streaming service like Apple Music or Spotify.

But at a time when album sales have diminished significantly, Taylor Swift’s latest move might just motivate your first iTunes purchase in years.

The Life of a Showgirl (DELUXE Alone In My Tower Acoustic Version) is now available on iTunes for just $4.99.

The album comes with some acoustic versions of a couple popular songs: The Fate of Ophelia and Eldest Daughter. Plus it includes voice memos that offer an inside glimpse at the creative process for the album.

Here’s Swift making the announcement on X:

Being in the studio and creating these songs was an unforgettable experience, but luckily I don’t ever have to forget it because I was recording while we were writing – and now it’s a way to look back on the process and give you guys a glimpse into how we wrote these songs, and hear the moments we thought of these ideas in real time.

The Life of a Showgirl (DELUXE Alone In My Tower Acoustic Version) featuring “The Life of a Showgirl” (Original Songwriting Voice Memos) Act 1 & Act 2 are available now on iTunes for 24 hours.

Based on her post, presumably after 24 hours the deluxe album will no longer be available for sale.

At just $4.99, and with the clock ticking, Taylor Swift’s fans appear highly likely to give iTunes its most successful 24 hours in a long time.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.