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Setapp Mobile 3rd-party app store for iPhone fails due to ‘still-evolving and complex terms’

EU antitrust legislation forced Apple to allow third-party app stores for iPhone within the bloc, with MacPaw’s Setapp Mobile one of the first to take advantage of this.

The company has now announced that it is closing its iOS store, citing “still-evolving and complex terms.” Apple would likely argue that the EU is responsible for constantly moving goalposts without clearly specifying how it wants the company to respond …

The landing page for Setup Mobile now redirects to an announcement on a support page.

Important: Setapp Mobile sunset notice. Setapp Mobile is scheduled to sunset on February 16, 2026, due to still-evolving and complex business terms that don’t fit Setapp’s current business model.

The closure may force subscribers to take out individual subscriptions to at least some of the apps they’ve been using through the service in order to have continued access to the data stored in them.

The service previously offered access to the paid versions of more than 50 iPhone apps for a single monthly subscription without any in-app purchases or ads. It first launched as a limited beta in the spring of 2024 with a full public launch in September of the same year.

Setapp for Mac is unaffected.

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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