Apple announced today that it is updating App Store pricing and developer proceeds in nine countries effective today, with additional pricing changes to follow next month. Here’s what’s changing.
Changes affect automated App Store pricing
In an email sent to developers, Apple said that starting today, proceeds from App Store app and In-App Purchase sales are being adjusted in select countries due to tax changes.
As Apple explains:
These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In‑App Purchases stay consistent across all storefronts.
Here’s the full breakdown of what is changing in each country:
- Bhutan: Goods and Services Tax (GST) introduction of 5%
- Finland: Reduced value‑added tax (VAT) rate decrease from 14% to 13.5% for news, magazines, books, and audiobooks
- Ghana: Removal of 2019 COVID-19 Health Recovery Levy
- Kazakhstan: VAT rate increase from 12% to 16%
- Lithuania: Reduced VAT rate decrease from 9% to 5% for news, magazines, books, and audiobooks
- Mauritius: VAT introduction of 15%
- Russia: VAT rate increase from 20% to 22%
- Türkiye: Digital sales tax (DST) rate decrease from 7.5% to 5%
- Zimbabwe: VAT rate increase from 15% to 15.5%
Additionally, beginning February 26, Apple will roll out further pricing adjustments that are specific to Mauritius, based on the 15% VAT increase listed above.
Apple says that pricing for apps and In-App Purchases will be adjusted for storefronts using automated price equalization where Mauritius is not set as the base, but won’t change for auto-renewable subscriptions or for prices that developers manage manually.
Finally, Apple says that App Store Connect has already been updated so that the Pricing and Availability section of Apps already reflects the new changes, and that “translations of the updated agreement are available on the Apple Developer website within one month.”
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