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Fitbit creators launch ‘Luffu,’ a new app for family health sharing

Fitbit co-founders James Park and Eric Friedman today announced the launch of Luffu (“loo-foo”), a new health app for families that will eventually expand to hardware devices too. Here are the details.

Luffu aims to create ‘an intelligent family care system’

The creators of Fitbit have even bigger ambitions in the health space. Those ambitions are being funneled into the just announced company Luffu, which aims to create “an intelligent family care system.”

To start, Luffu has built an app-based service designed for families, “with the goal of expanding into an ecosystem of first-party hardware products designed to complement the service.”

From Luffu’s website:

Track the whole family’s details effortlessly, such as health stats, diet, medications, symptoms, lab tests, doctor visits, and more, and see the big picture of everyone’s wellbeing. Coordinate with family members and caregivers so you’re all on the same page, and nothing gets missed.

Luffu’s iPhone app, which is currently available in public beta via a waitlist, offers a hub for family members to share health data and updates with one another.

The app integrates with Fitbit, of course, but also Apple Health, and platforms that store medical records.

What about user privacy? Details are a bit sparse, but here’s what Luffu says:

because trust is foundational, Luffu is designed to be a guardian, not surveillance—users are always in control of exactly what is shared, with whom, and privacy and security are paramount for all family data.

9to5Mac’s Take

Rumors indicate Apple has some big changes in the works for its own Health app, and I can’t help but wonder if the company’s Family Sharing features could play into that.

The idea of creating a central hub for family health information seems like a great one. But understandably, privacy is always a big concern when considering the topic of health. I’m intrigued to see how Luffu plays out, but this also makes me hope iOS 27 brings new Health app features geared toward families.

Are you interested in using Luffu? Would you use similar features if they were available in Apple’s Health app? Let us know in the comments.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.