Apple is rumored to have five new Home products launching this year, one of which is a video doorbell with Face ID and smart lock integration. Here’s why the new product could prove a hit.
Amazon’s privacy backlash with Ring creates unique opportunity for Apple
During the Super Bowl last week, Amazon aired a commercial that prompted an unusual emotional journey for many.
The ad for its new ‘Search Party’ feature for Ring doorbells showed how Ring can now help find lost dogs through its network of connected video doorbells.
Who doesn’t want to help find lost dogs?
But a message that came off as heartwarming at first quickly turned dystopian when considering the privacy implications.
The backlash to the ad has led to other policy changes at Ring.
It has also, unintentionally, served up a perfect launchpad for Apple’s own video doorbell accessory to arrive.
Apple Home’s video doorbell will have privacy advantage, and now’s the best time to launch it
Rumors indicate Apple might launch a video doorbell product of its own this year under the Apple Home branding.
Back in late 2024, Bloomberg first reported on the new product’s development:
There’s also another home device in the works that hasn’t been reported before: a smart doorbell with advanced facial recognition that wirelessly connects to a deadbolt lock. The idea is that the doorbell could automatically unlock the door for a home’s residents by scanning their face — just like Face ID lets them into their iPhone.
That same report highlights how Apple has a unique competitive advantage when it comes to Home accessories that involve cameras:
Apple believes it has an edge in this area because of its long-stated commitment to privacy. The thinking is that consumers will trust it more than rivals with in-home security footage. The service also could help Apple sell subscriptions to iCloud, where customers would store the video.
Privacy is the kind of ‘feature’ that tends to go in and out of style among consumers.
At times, it may seem in the general public more like a nice-to-have than a core differentiator. It’s common for privacy to be traded for the sake of convenience or even discounted products.
However, moments like this Ring backlash create opportunities for Apple to tout how important its own privacy stance is.
And perhaps, if the Apple Home doorbell launches some time soon, it will help the company win over a big wave of Ring switchers.
Are you interested in buying an Apple Home video doorbell? Let us know in the comments.
Best Apple Home accessories
- TP-Link Tapo 2K camera with HomeKit Secure Video
- Smart air purifier with Matter
- HomeKit Garage Door Opener
- HomeKit smart plug 4-pack
- ecobee Smart Thermostat Essential
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