Eleven tech giants and major retailers have signed up to a new anti-scam initiative ahead of a United Nations global fraud summit.
The Industry Accord Against Online Scams & Fraud recognizes the growing use of AI by criminal gangs to create more convincing scams, and pledges cooperation between the companies to combat this …
Axios reports 11 signatories so far.
Google, Microsoft, LinkedIn, Meta, Amazon, OpenAI, Adobe, Pinterest, Target, Levi’s Strauss & Co., and Match Group, the owner of Tinder and Hinge, each signed the accord.
“We can’t solve this alone,” Karen Courington, vice president of consumer trust experiences for Google’s trust and safety team, told Axios. “We need others across the industry to unite in the effort to tackle scams more collectively.”
The initiative has four goals:
- Prevention:
Developing and implementing proactive actions to prevent scams, including robust security features, AI-powered detection systems, and clear usage policies. - Cooperation and Collective Learning:
Increasing cooperation and lawful information sharing among industry and with law enforcement agencies to further (i) identify financial fraud, particularly when committed by transnational criminal organizations; (ii) protect consumers; and (iii) improve our joint understanding of scams, countermeasures, and evolving threats. - Resilience:
Supporting secure digital transformation and the deployment of defensive tools, such as AI-based and other enhanced technology solutions, and enabling swift and proportionate responses to adversarial shifts and scam incidents. - Public Awareness:
Engaging in shared efforts to educate the public about scams and digital literacy, and ways citizens can protect themselves from being manipulated or deceived by scammers.
It says that sharing information about new scam techniques between tech companies and retailers will be vital to fighting a rapidly growing problem estimated to be costing consumers $442 billion per year.
It’s not known why Apple has not signed up to the accord. It’s possible that Apple Intelligence is currently too fledgling a service to be used by scammers.
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