Apple today announced the “biggest update since its launch” for the Analytics platform inside App Store Connect. Apple touts that there are more than 100 new metrics, new cohort capabilities, new reports for subscriptions and benchmarks, and more.
In a post on its developer website, Apple outlines the upgrades:
- More than 100 new metrics. Now you can access monetization and subscription data in Analytics to better understand the performance of your In-App Purchases and offers.
- New cohort capabilities. Analyze user behavior based on common attributes — such as download date, download source, offer start date, and more — to measure how a particular group of users performs over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other more established regions. Cohort data is aggregated to ensure user privacy.
- New peer group benchmarks. Discover how you stack up to peers with two new monetization benchmarks: download-to-paid conversion and proceeds per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights.
- Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems.
- Additional filters. Apply up to seven filters to your selected metrics at once allowing you to drill down further and uncover additional insights.
- App Store Analytics Guide. This new guide in App Store Connect Help enables you to develop a data-driven strategy and understand App Store tools and features you can use to grow your business.
Apple has also shared two links to new ways for developers to learn about the new Analytics features:
The Analytics platform in App Store Connect allows developers to learn about their app’s performance, with stats including downloads, App Store impressions and page views, conversion rates, and more.
Here’s Frederik Riedel, the indie developer behind the OneSec app:
“I’m a full-time indie developer, without investors and without a financial or business background. But now with Apple’s expanded analytics, I get access to an easy dashboard, which shows me metrics that I should care about, giving me the confidence that one sec works great, and where it doesn’t, I can take action, just like someone who has actually an MBA degree. I was already able to take a look at the new capabilities, and it really blew my mind.
“The analytics are now way more powerful, detailed, and extremely granular, as you have seen before in the presentation. And if I think about it, I started making apps because I love making apps and not because I like handling spreadsheets or building financial infrastructure. And now I don’t have to keep my business sustainable long term. That means we can continue to focus on building great apps, and Apple provides great tools to take a lot of operational burden off our shoulders. We don’t need a data team, we don’t need an MBA, and we don’t need investors. Apple’s expanded analytics are incredibly empowering, especially for indie developers and small teams. And I’m really grateful that Apple is building tools that help us focus on what we love most, building great apps.”
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