Report shares new details from Tim Cook’s town hall, including career highs and missteps

A new report from Bloomberg adds fresh details to Tim Cook’s town hall at the Steve Jobs Theater, following Monday’s CEO transition announcement. Here are the details.

Cook says Apple Maps flub was his ‘first really big mistake’

Shortly after Apple confirmed that Tim Cook would step down on September 1 to be replaced by John Ternus as the new CEO, the company scheduled a town hall for the next day, where Cook and Ternus would address employees and discuss the transition.

After the town hall yesterday, Bloomberg published a few details of what was discussed, including Cook’s reassurance that he is healthy and plans “to be in this new role for a long time,” and Ternus’s pledge that Apple is “about to change the world once again.”

Today, Bloomberg published a follow-up report with additional details from the meeting, including Tim Cook reflecting on his proudest achievements, as well as past missteps, chief among them the troubled Apple Maps launch.

From the report:

“The product wasn’t ready, and we thought it was because we were testing more of local kind of stuff,” Cook said during a town hall meeting on Tuesday with his recently named successor, John Ternus.

And

Cook said the list of mistakes he made would be “extraordinary in length,” but the company mostly avoided the kind of product recalls and cancellations that have plagued other consumer device companies over the last 15 years.

Cook reportedly went on to say the Apple Maps launch “ended up being a valuable experience.”

As for one of his proudest moments, Cook pointed to the first time he received an email from a user whose life had been saved by the Apple Watch, saying it hit him “particularly hard,” even though he now receives such messages on a daily basis.

Bloomberg added that Cook stressed the learning opportunities from past mistakes, and you can read the full report here.

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