Apple, just a week and a half after initially introducing its new ad campaign, has today shared another new iPhone ad. The video advertisement is part of the “If it’s not an iPhone, it’s not an iPhone” campaign and focuses on the App Store that comes along with owning an iPhone. In the ad, Apple touts that there are more than 1.5 million apps available for iPhone, all of which are “hand-picked, awe-inspiring, and just plain surprising.”
Last week, Apple unveiled a duo of new ads and introduced the “If it’s not an iPhone, it’s not an iPhone” tagline. Last week’s ads were entitled “Hardware & Software” and “Love.” The former focused on how Apple is responsible for both the hardware and software features of the iPhone, with the obvious connotation being that on an Android device, the factors are handled by separate companies. The latter of the two advertisements focused on how much people love their iPhones, with Apple claiming that 99 percent of people love their device.
Today’s new ad, called “Amazing Apps,” can be seen below. The two ads introduced last week can be seen here. Apple also recently introduced new ads showcasing the Apple Watch.
https://www.youtube.com/watch?v=E3AIeOBTN0g
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Love the IPhone6 Plus. Best thing since sliced bread.Everythig synchs with all my other Mac products.
hm i’m not sure about these ads…
i remember the iPhone 5 ads: https://www.youtube.com/watch?v=jZGzXEExZcc
not much talking, just emotions – simply great :)
same with music every day.
The voice at the end seemed a little condescending to me, reminded me of that guy who voices all the samsung ads.
I too enjoyed the ads where voice overs weren’t present.
When they first ran these ads with the iPhone 4, I was perplexed as much as anyone. But that was on lyrics my myopia and the bubble of younger friends I surrounded myself with. After spending some time with older people I know exactly what Apple is doing. There are still quite a few people who call every smartphone is an iPhone and still haven’t made the transition.
Not every ad is aimed at me, sometimes it’s aimed at someone else. Interesting concept to wrap my head around.. I’m not the center of the universe.