Apple has long been rumored to be creating its own original TV content, and now it’s made its first plans official. Apple shared today that it will work with TV executives Ben Silverman and Howard T. Owens, as well as rapper Will.i.am on its first TV project (via NY Times). Silverman is perhaps best known for his work on shows like The Biggest Loser, while Owens is one of the minds behind MasterChef Junior.
The series is said to be nonscripted and will focus on the “app economy.” What exactly that means remains to be seen, but Eddy Cue explained that the show will spotlight how the App Store allows people to take their great ideas and build things. “One of the things with the app store that was always great about it was the great ideas that people had to build things and create things,” Cue said.
There are still a lot of unknowns regarding this original series, such as financing, an official title, how people will watch it, and storyline details. It’s unclear if Will.i.am will be an actor on the show or if he will work behind-the-scenes.
Cue was quick to point, however, that this does not mean Apple is going to dive totally in to movie and TV production. “This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that,” the Apple executive said.
Eddy Cue worked with Ben Silverman when he was a top executive at NBC. Silverman worked with Cue to bring NBC’s show “The Office” to iTunes.
https://www.youtube.com/watch?v=fSiDIaab2nY
App-centric video from WWDC 2015
This show marks the first foray into non-music original content. Apple worked with Taylor Swift to produce an exclusive tour documentary, while the company also sponsored a live show for band The 1975 and conducts a variety of interviews on its Beats 1 streaming station.
There’s no timetable for Apple’s first original TV series, but at least now we know that the company is actually working on it. Apple is also rumored to be working with Dr. Dre on some exclusive video series as well. What do you think about an unscripted show based on the app economy? Tell us in the comments.
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Hopefully it’ll be free with some kind of subscription (I’d love it to be free with an Apple Music subscription but that doesn’t really make sense).
wait a minute, wasn’t will i am the rapper who was saying crap about the apple watch?
What a surprise.
Seriously, why would apple even consider this guy?
I guess Business is Business.
Apple and Black Eyed Peas go way back.
https://www.youtube.com/watch?v=e4TRnAruk4E
Apple showing brute force without force on the Music Industry
”Oh you don’t like Apple?, A Million dollars says you do”
Catch my drift
Sounds more like a documentary than a full TV series..
Sounds even more like a series-format infomercial with high production values.
They should make it free with ads and options for in-episode purchases.
Sounds boring, frankly. They need something with pizazz to kick off “original content”. This sounds like a lame duck wanna be. Not the most creative project. I doubt there will be much interest.
Apple makes a show about Apple? *shrug*
Uh doesn’t Will.i.am have a distaste for Apple? What ever happened to the Watch by Dell he had lmao
He doesn’t like any smart watches he talks crap on them all. He even put down his own watch (second link)
http://www.dailymail.co.uk/sciencetech/article-3185218/Why-smartwatches-flop-according-Star-says-no-one-s-sure-need-s-launching-one-soon.html
http://www.theverge.com/2014/11/5/7162861/will-i-am-puls-smartwatch-is-terrible
Well… this is a branding mistake. Will am i and quality don’t mix well…..
Sorry, Will.i.am, really didn’t care enough to bother spelling that right.
oh no, this guy?
http://sourcefed.com/wp-content/uploads/2013/04/Will-I-Steal-e1366155441601-600×617.jpg
Appreciate more contents available on AppleTV. I wish having NCAA basketball App available for AppleTV but does not allow streaming. CBS displays message when open NCAA App saying streaming allowed on mobile and computer devices but not available for AppleTV. I can watch same over the air or stream on laptop but not AppleTV. Don’t get it, why?
Sorry, will i am is a tool….