YouTube is rolling out a redesigned Home interface for the iOS and Android app. The new design is cleaner and simpler, but also takes advantage of deep neural networks to better recommend videos for users to watch.
The refreshed Home tab might not look new to some users as YouTube has been A/B testing the design for a while now. Home features large, high resolution thumbnails and prominent icons that highlight the creator for each video. The new thumbnails also pop up for a brief second when opening a clip in order to give the video a chance to buffer in the background.
YouTube’s screenshots also show a new upload icon that lets users record video right from the YouTube app instead of only being able to upload a previously recorded clip.
Under the hood, the new Home tab should deliver more relevant and personalized recommendations. According to Google, the new recommendations system is based on deep neural network technology that should “find patterns automatically and keep learning and improving as it goes.”
In addition to suggesting new videos, the system will do a better job of surfacing content from your Subscriptions. According to YouTube, those who already have the new interface spend more time watching fresh videos and subscribed to content. Recommendations work in 76 languages and YouTube notes that it already recommend hundreds of millions of different videos from the Home tab every day.
The redesigned and smarter Home tab is rolling out to iOS and Android starting today.
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Maybe they can use their deep neural networks to teach their engineers how to program picture-in-picture on iPad, or teach their pencils pushers to stop dragging their feet implementing it because of stupid fucking YouTube Red.
They want you to pay for that.
I installed CornerTube…
Google Marketing really doesn’t get much to work with due to the embarrassing lack of good product from the YouTube team. Although I ordinarily love deep neural networks, I hate marketing that exclusively leverages ill-defined buzzwords.
Now I am still pretty sure Google is on the road to abandoning the YouTube app. The YouTube app has been poor in functionality and reliability – even after nearly 9 years as an iPhone app. I imagine that this “deep neural network” junk is just a delaying tactic while Google builds a comprehensive YouTube Red app and abandons the current unloved YouTube app.
The Youtube app design is really ghastly!! that huge red banner is bad UI design at it’s worst!