[youtube=http://www.youtube.com/watch?v=ydHiQ2krRnU]
As you know, Apple yesterday released iTunes 10.5 Beta 6.1 to developers. The software has brought out iTunes Match, a highly anticipated feature that lets you access your entire music library via iCloud, on any PC/Mac desktop or iOS device. Now, ever since Steve Jobs took the wraps off of the new service at Apple’s developer conference in June, people have been concerned with usability because Apple avoided any mention of the term “streaming”. A music service in the cloud that only lets you download individual songs to your devices did sound like a disappointment to many, especially compared to Amazon’s Cloud Drive and Google’s Music Beta, both streaming-enabled.
Worry not, though: If early demo videos are anything to go by, iTunes Match sports best features from both worlds. To download a file to your device, just hit the little down arrow next to a song in desktop iTunes or the Music app on iOS 5. You can also remove a local file from your device, which will make the arrow icon re-appear. Tapping a song appears to initiate a streaming session with almost no delay, as seen in a pair of clips by Insanely Great Mac.
However, All Things D’s Peter Kafka argues this isn’t necessarily streaming per se. Instead, he observes, “Apple says that what looks like a ‘stream’ is really a simultaneous listen and download — users can hear the song while their machine ingests it”. Interestingly, the publication quotes an unnamed music industry executive who says Apple did acquire streaming rights. The source hinted that “this is a philosophical/design issue on Apple’s part”. Also, an Apple spokesperson told All Things D this:
While a video making the rounds today makes it seem as if Apple’s upcoming iTunes Match service will stream music from Apple’s servers to a user’s device, that’s not the case. An Apple spokesperson confirms that any music you want to access from your cloud-based “locker” will still need to be stored on your iPad, or iPhone, or whatever device you’re using to listen to the song.
Semantics aside, the fact remains that you can listen to an iCloud song without having to download the entire file first. It’s not true streaming where the file gets deleted immediately upon playing, but is close enough. A couple more noteworthy observations on iTunes Match…
[youtube=http://www.youtube.com/watch?v=-3ShM5jm4sQ]











Hello one final time, 9to5Mac readers.











