In a TV interview with CNBC’s Jim Cramer this week, Cook said the iPhone 7 will have a killer feature that would prove to be an upgrade customers won’t be able to resist. “We are going to give you things that you can’t live without that you just don’t know you need today,” Cook teased.

Could it really be something we already know about? Could any of the rumored features for the device possibly fall under the groundbreaking or irresistible category of features Cook hinted at? Perhaps the new rumoured dual-camera system could be enough to account for Cook’s comment? Of course, it’s also possible it’s all just post-Q2 PR hype after a quarter of declines. Will Apple have something new and exciting that we don’t yet know about for the iPhone 7?

That’s the question we ask readers in today’s poll. What rumoured new feature for iPhone 7 will make it upgrade worthy for you? Or will Tim Cook and Co need something beyond what’s expected to get upgrade numbers it didn’t get in 2015 with the 6s update and this year with the iPhone SE? expand full story