Upgrade Stories May 4

AAPL: 94.19

-0.99
Stock Chart

In a TV interview with CNBC’s Jim Cramer this week, Cook said the iPhone 7 will have a killer feature that would prove to be an upgrade customers won’t be able to resist. “We are going to give you things that you can’t live without that you just don’t know you need today,” Cook teased.

Could it really be something we already know about? Could any of the rumored features for the device possibly fall under the groundbreaking or irresistible category of features Cook hinted at? Perhaps the new rumoured dual-camera system could be enough to account for Cook’s comment? Of course, it’s also possible it’s all just post-Q2 PR hype after a quarter of declines. Will Apple have something new and exciting that we don’t yet know about for the iPhone 7?

That’s the question we ask readers in today’s poll. What rumoured new feature for iPhone 7 will make it upgrade worthy for you? Or will Tim Cook and Co need something beyond what’s expected to get upgrade numbers it didn’t get in 2015 with the 6s update and this year with the iPhone SE? expand full story

Upgrade Stories April 25

AAPL: 99.62

1.72
Stock Chart

As an owner of a Late 2013 MacBook Pro with Retina Display, it’s slowly beginning to show its age. However, I find that this machine, an i7-powered rig with 16GB of RAM, is still plenty powerful for the applications that I run on a day-to-day basis. For example, with Final Cut Pro X, it’s not the fastest machine in the world (it lacks dedicated graphics), but it’s still plenty competent when it comes to editing and exporting 4K videos.

The biggest bottleneck that I’ve encountered with this computer is its storage capabilities, and that’s something I’ve been trying to deal with since the day I purchased it. With only 256 GB of flash storage, space has been hard to come by since day one. That wouldn’t be so bad if there was a way to upgrade the amount of internal storage, but sadly there has been no upgrade solution…until now.

Back in early March, OWC made a splash by announcing the very first flash storage upgrade solution the MacBook Pro as far back as the Late-2013 product cycle, and the MacBook Air, as far back as the Mid-2013 product cycle. Yes, finally! MacBook Pro and MacBook Air owners with qualifying machines can come out of the storage dark ages with OWC’s new Aura PCIe flash storage upgrade. expand full story

Upgrade Stories March 21

AAPL: 105.91

-0.01
Stock Chart

Who will buy the iPhone SE? Data shows that over 35% of iPhone users are still using a 4-inch device…

expand full story

9to5toys 

Upgrade Stories March 15

AAPL: 104.58

2.06
Stock Chart

Upgrade Stories March 14

AAPL: 102.52

0.26
Stock Chart

Upgrade Stories March 8

AAPL: 101.03

-0.84
Stock Chart

Today, aftermarket Mac upgrade specialists OWC announced that the long-awaited PCIe flash storage upgrades for late model Mac laptops are now available. MacBook Pro, as far back as the Late-2013 product cycle, and MacBook Air, as far back as the Mid-2013 product cycle, are eligible to upgrade. Upgrades include a 480GB or a 1TB PCIe-based flash storage solution.

Considering that many of these Macs shipped with anemic 128GB or 256GB SSDs, this can be considered a major upgrade. For instance, with MacBook Airs that featured 128GB of flash storage space, a 1TB upgrade equals 8x the storage space, a significant increase in eligible storage. expand full story

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