Algebra 1

Apple Watch benefits from deeper blacks and greater energy efficiency thanks to OLED technology

Apple is expected to begin shifting iPhones from LCD displays to improved OLED screens starting in 2018, according to Nikkei Asian Review. Currently the display technology is only used by Apple to produce Apple Watch displays while iPhones and iPads use older LCD technology. OLED benefits from greater contrast levels and much deeper blacks as the display only illuminates to present color. This offers energy efficiency that leads to improved battery life compared lighting up the entire display each time.
Expand
Expanding
Close

Following Apple’s big education announcements yesterday with the introduction of iBooks 2.0, iBooks Author, and the iTunes U iOS app, the CEO of publisher McGraw-Hill Terry McGraw —one of Apple’s partners bringing textbooks to the iBookstore— sat down with All Things D to discuss the new partnership. When asked how long his company has been in talks with Apple, McGraw discussed meeting with Jobs:

Sitting and listening to all of this, I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together. He should be here. He probably is [gesturing up and around]. This was his vision, this was his idea, and it all had to do with the iPad.

We already learned in Walter Isaacson’s “Steve Jobs” biography that Jobs had his “sights set on textbooks as the next business he wanted to transform.” According to the book, Jobs’ “idea was to hire great textbook writers to create digital versions” for the iPad. We also knew he held meetings with major publishers, but we now know he was still working on the textbook projects until at least June.

All Things D also asked McGraw about the possibility of bringing similar content to Google’s platforms. McGraw avoided answering the question directly:

Expand
Expanding
Close