In an interview with London’s Evening Standard, Apple SVP Eddy Cue said that Apple is relaxed about how many Apple Music subscribers are immediately willing to pay for the service once their free trial ends.
Ultimately, you never know until it happens. But we’re pleased with the number of people who have tried. Everybody gets fixated on the short term but we’re in this for the long haul.
Though published today, the interview took place before the trial ended for early adopters, so doesn’t give any hint as to conversion rates … expand full story