Avid Technology

Two 'Avid Technology' stories October 2011 - July 2012

Avid sells off its consumer M-Audio brand and video editing apps

Jordan Kahn Jul 2 2012 - 6:40 am PT

Avid is best known for its Pro Tools software, the music industry’s leading DAW used by pros worldwide, and it is the biggest competitor to Apple’s Logic Pro, but perhaps just as popular among Mac musicians is Avid’s consumer M-Audio brand. It offers midi controllers, keyboards, audio interfaces, speakers, and DJ gear.

Today, Avid announced that it will sell off its consumer audio and video product lines to focus on “Media Enterprise and Post & Professional customers and to drive improved operating performance.”

Avid will sell M-Audio to inMusic, the parent company of well-known gear makers Akai, Alesis, and Numark. Its video editing apps, such as the recently launched Avid Studio for iPad, will be sold to Corel Corporation:
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Avid releases Pro Tools 10 with 50+ new features

Seth Weintraub Oct 20 2011 - 12:34 pm PT

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Hot off the presses, Avid just announced the next version of its industry leading sound program, Pro Tools 10. We had heard it was on the way last month but it still caught friends in the industry off guard:

Whatever the case, Pro Tools 10 promises to have over 50 new features and is available now.

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