Ben Shaffer

Two 'Ben Shaffer' stories September 2013 - October 2013

Poll: Which iWatch concepts are you a fan of?

Earlier this year, we reported that Apple is engaging in a push to hire talent to work on wearable devices (an “iWatch”). Since then, we noted that Apple hired two notable wearables specialists from Nike: Jay Blahnik (a consultant on the Fuel Band) and Ben Shaffer. Based on these hires, we believe that the iWatch will hit the market within the next couple of years.

iWatch concepts are constantly emerging. A new poll on Polar shows thirty-seven different iWatch concepts. Some of the concepts we have covered in our roundups, and others are new that focus on iOS 7 software design. Of course, these are all concepts and mockups that may not look at all like the actual product. However, we thought it would be interesting to gather polls from Polar indicating which concepts are most enticing to Apple fans.

In the above poll system, you can vote for your favorite concepts and use the arrows to move between images.

Apple hires one of Nike’s top Fuel Band designers to work on wearable devices

Apple has lured away top Nike design director Ben Shaffer, according to a source at Nike with knowledge of the details behind Shaffer’s departure. At Nike, Shaffer was the Studio Director of the Innovation Kitchen. This is Nike’s research and development lab where new product designs are created. Under Shaffer’s lead, Nike was named the most innovative company in 2013 by Fast Company. Nike’s Innovation Kitchen has been connected to wearable products like the popular Nike Fuel Band, and most recently, the Flyknit shoe.

With Apple’s continued development of its own wearable watch-like device, Shaffer’s experience in working on the wearables with Nike will be critical. The Nike Fuel Band is a popular product amongst Apple executives, including Apple CEO (and Nike Board member) Tim Cook and former Hardware lead Bob Mansfield. Based on Apple’s experience and usage of the Fuel Band product, it seems like that Apple’s own wearable computer will have similar fitness-tracking abilities. Furthermore, we recently reported that Apple hired the top fitness-expert (and Nike consultant) for the Fuel Band, Jay Blahnik...

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