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Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air

[youtube=https://www.youtube.com/watch?v=oTtQ0l0ukvQ&feature=player_embedded]

Today, in a post on his Google+ page, Google software engineer and original Macintosh co-creator Andy Hertzfeld pointed us to a rare commercial created for the first Macintosh in the fall of 1983 by ad agency Chiat-Day. Hertzfeld noted Apple ultimately decided not to air the commercial that featured interviews with members of the Macintosh design team, because “Apple deemed it too self-congratulatory.” It did, however, make its way to dealers as a promotional video at the time. Featured in the video are snippets of interviews with Andy Hertzfeld, George Crow, Bill Atkinson, Mike Murray, and Burrell Smith.

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Casting for Jony Ive role, others announced for indie Steve Jobs biopic

We previously told you about the “jOBS” biopic staring Ashton Kutcher as Steve Jobs that is currently in production, and we brought you some early images of Kutcher on set. The film was previously confirmed to star Josh Gad as Steve Wozniak and Matthew Modine as John Sculley, but a new report from HollywoodReporter announced more additions to the cast including Giles Matthey (pictured right) as Jony Ive:

Kevin Dunn and J.K. Simmons have joined the cast of Jobs, the biopic about the late Apple co-founder Steve Jobs, starring Ashton Kutcher. Also rounding out the cast are Elden Henson, Lenny Jacobson, Giles Matthey, Ahna O’Reilly and Victor Rasuk… Dunn, who recently co-starred in HBO’s Luck, will play Apple chairman Gil Amelio. Simmons, known from his nine seasons on Law & Order, will appear as venture capitalist and Apple investor Arthur Rock. Among the other additions to the cast, Henson plays computer scientist and Macintosh developer Andy Hertzfeld; Jacobson portrays Apple engineer Burrell Smith; Matthey is iPod designer Jonathan Ive; O’Reilly plays Jobs’ girlfriend Chris-Ann; and Rasuk is Apple’s first employee and user interface architect Bill Fernandez.

The biopic is now shooting in Los Altos and Los Angeles, and it is expected to release later this year. Other cast members previously confirmed include James Woods, Ron Eldard, John Getz, Lukas Haas, Dermot Mulroney, and Lesley Ann Warren.

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