Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air
[youtube=https://www.youtube.com/watch?v=oTtQ0l0ukvQ&feature=player_embedded]
Today, in a post on his Google+ page, Google software engineer and original Macintosh co-creator Andy Hertzfeld pointed us to a rare commercial created for the first Macintosh in the fall of 1983 by ad agency Chiat-Day. Hertzfeld noted Apple ultimately decided not to air the commercial that featured interviews with members of the Macintosh design team, because “Apple deemed it too self-congratulatory.” It did, however, make its way to dealers as a promotional video at the time. Featured in the video are snippets of interviews with Andy Hertzfeld, George Crow, Bill Atkinson, Mike Murray, and Burrell Smith.
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