OK, we’re excited to see this, even if it is just an ad. Adage says that it is the only iAd we’ll see on iPad this year. Next year we’ll see plenty more. On iAds, digital agencies are gushing about the quality even if it takes a lot of time and effort to bring the ads to fruition.
“I think as a media format it has the potential to surpass anything that has come before,” said Carrie Frolich, digital director at WPP unit MEC Global, which bought iAd inventory for Citi, AT&T, Chanel and Campbell Soup. “It delivers all the emotive qualities of television or video advertising with the interactivity of a website, plus the functionality of location and all the bells and whistles of Apple devices like the accelerometer.”
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