OK, we’re excited to see this, even if it is just an ad. Adage says that it is the only iAd we’ll see on iPad this year. Next year we’ll see plenty more. On iAds, digital agencies are gushing about the quality even if it takes a lot of time and effort to bring the ads to fruition.
“I think as a media format it has the potential to surpass anything that has come before,” said Carrie Frolich, digital director at WPP unit MEC Global, which bought iAd inventory for Citi, AT&T, Chanel and Campbell Soup. “It delivers all the emotive qualities of television or video advertising with the interactivity of a website, plus the functionality of location and all the bells and whistles of Apple devices like the accelerometer.”
More from Adage:
The first of Apple’s iAds are expected to start popping up on iPhones later this week, but don’t expect all the marketers that have committed to the platform to be there. A check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative. Some are weeks — perhaps months — away from having an iAd in the system. “Most advertisers won’t be there on July 1; there just isn’t enough time,” said one agency exec with several iAds in the works.Part of the issue is with Apple itself: The company is handling all the technical production of iAds, and telling agencies it will take six to eight weeks to produce an ad after the creative is produced.
- Millennial Media November Report: Apple leads with 25% of devices, iPhone #1, iOS/Android tied for OS usage (9to5mac.com)
- Job title: Verizon iPad System Engineers (9to5mac.com)
- iPad now available at BestBuy.com (9to5mac.com)
Update: MacStories has some screenshots:
Update #2: More screenshots. I’m playing around with this iAd right now, and it’s really impressive on the iPad.
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