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(Brief) opinion: Are we witnessing emperor’s new clothes syndrome with Apple’s new ‘rose gold’?

pink

It is just me, or do you have to work for Apple to think that the fourth color added to the iPhone 6s/Plus is rose gold? To anyone else, the color is, like the Apple Watch Sport version, surely very obviously pink?

Don’t get me wrong – I have absolutely nothing against pink. It’s a popular color, it makes perfect sense to make pink iPhones and Watches. It might not be my personal choice, but then neither is gold – whether of the yellow or rose variety. Personally, I still haven’t quite stopped grumbling about Apple replacing black iPhones with gray ones, a topic I’ll return to in a moment … 
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Apple will offer virtual online try-ons and personal setup for gold & steel models

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While Apple will offer extensive in-store sales and try-on experiences in Apple Stores, the company will also allow customers to virtually try on an Apple Watch or Apple Watch Edition and receive setup support, according to sources. Prior to purchasing either of two higher-end Apple Watches, customers will be able to video chat with an Apple Online Store representative who will personally try-on and model Apple Watch collections and band combinations. Additionally, as we noted in our prior article about Apple Watch Edition sales perks, Edition customers will be able to have a “personalized pre-sales experience” either over phone or online chat…


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