iPhone 5s and 5c take lions share of Japan smartphone sales in October
The strong sales performance is likely due to the addition of DoCoMo to the iPhone carrier lineup in Japan. Until this year, DoCoMo has resisted accepting the iPhone. However, with the iPhone 5s and 5c, customers could buy Apple’s flagship devices from the carrier at launch. DoCoMo is Japan’s largest carrier, with over 60 million subscribers. According to Kantar, the iPhone accounted for 61% of DoCoMo’s total smartphone sales during October.