According to a report from Silicon Valley Business Journal, Apple has recently leased a 96,000-square-foot industrial property in Sunnyvale, California. The property was originally home to a Pepsi bottling plant, but Apple now occupies the entire space. It has widely been reported in the past that Apple is testing its Project Titan electric car initiative in Sunnyvale, with the company reportedly operating a shell company called Sixty Eight Research out of the city.
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One of the weird details in the WSJ report on the Apple electric car project yesterday was this bit:
Other Silicon Valley giants are looking at autos. Google Inc. has been working on a self-driving car for years. The head of Google’s autonomous vehicle project said last year that the company aims to forge a partnership with auto makers to build a self-driving car within the next few years. A self-driving car is not part of Apple’s current plan, one of the people familiar with the project said.
This morning’s Reuters report contradicts the earlier WSJ report saying that Apple’s electric car will be autonomous.
“It’s a software game. It’s all about autonomous driving,” the source said.
That makes a lot of sense. In 5 years, many cars will have some level of autonomy built in. In 10 years, most cars will be autonomous. Every major automobile manufacturer and most big tech companies see the huge potential here and are actively investing in R&D.
Cars will change more in the next 10 years than they have in the last 100.— Seth Weintraub (@llsethj) November 18, 2013
Almost every car on the street right now will be valueless.
Google and Tesla are the most obvious leaders in this field. Google’s Autonomous car project is well on its way. With public demonstrations already happening and Google lobbying governments for legislation to allow for autonomous driving, the groundwork is already being laid out.
Doug Field, a former Apple executive, demonstrated Tesla’s autonomous driving to me a few months ago (along with an insane 0-60mph time). Tesla expects to have at least partial autonomy in its cars within a year and its cars coming off the assembly line already have the hardware on board to do a lot of this.