How should Apple & Siri compete with Amazon Echo and Google Home?
Amazon was first with its Echo Wi-Fi speaker — a dedicated, standalone hub for its Alexa virtual assistant software — and now word has it Apple is working on a similar product for Siri. The several reports this week detailing Apple’s plans followed Google’s unveiling of its competitive Home hardware and Assistant platform at its Google I/O developer conference earlier this month. But what exactly will Apple’s competitor look like? And how will its reported plans for a Siri SDK play into its approach?