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How should Apple & Siri compete with Amazon Echo and Google Home?

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Amazon was first with its Echo Wi-Fi speaker — a dedicated, standalone hub for its Alexa virtual assistant software — and now word has it Apple is working on a similar product for Siri. The several reports this week detailing Apple’s plans followed Google’s unveiling of its competitive Home hardware and Assistant platform at its Google I/O developer conference earlier this month. But what exactly will Apple’s competitor look like? And how will its reported plans for a Siri SDK play into its approach?


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