Snapchat introduces ability for anyone to create custom geofilters, but it comes at a cost
In a blog post today, Snapchat has announced that it is expanding its geofilter feature to be open to all users, businesses, and brands. Previously, Snapchat’s geofilters were available to public places, such as cities, colleges, and neighborhoods. With today’s expansion, however, anyone can pay to create a custom geofilter.
