Gold phones

Two 'Gold phones' stories September 2013

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Samsung: We’ve been making gold phones longer than Apple has been making phones

With Apple’s new gold iPhone 5s getting the most attention of any of the new colorful iPhones it released earlier this month, Samsung wants you to know that it isn’t copying Apple with its new gold Galaxy S4.

In a blog post on its official Samsung Tomorrow blog titled, “Golden History of Samsung Phones,” the company makes a point of noting that it announced the Gold Galaxy S4 on August 27th and launched it in stores on September 8– over a week before Apple’s gold iPhone 5s launch. It also showed off some gold phones it’s made dating back to 2004.

Some were unreleased like special edition phones for the Olympics and one for Ocean’s 13, and Samsung notes that “this is definitely not a complete list of gold-colored products made by Samsung.”
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The smartphone gold rush is underway: gold HTC one coming soon

With the gold iPhone 5s a very poorly-kept secret, it’s no surprise to see other brands getting in on the action. Engadget has received photos from a previously-reliable source (Sina Weibo, who leaked the blue model) of a gold-colored HTC One.

It’s always next to impossible to judge the shade of a color from a photo, as angle and lighting can dramatically change the appearance, so we’ll have to wait to see whether this is something close to Apple’s champagne color or something more gaudy.

While many supposed parts leaks are fake, this one looks credible, and we suspect it won’t be the last gold smartphone we’ll see by the end of the year.