Earlier this week news leaked that Apple would begin offering automated purchasing of mobile ads by advertising agencies through its iAd program when one partner ad company accidentally published a press release early, and today Apple has officially shared the full announcement regarding iAd’s “move into programmatic channels.” In addition to Rubicon Project, Apple shared that it is partnering with various “demand-side platforms (DSPs) and ad tech companies” which include Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, and The Trade Desk.

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