hobby

Update: Both 11/9 and my second technothriller, The Billion Dollar Heist, are now available on Amazon.

Of all the stereotypes we hear about Apple owners, there is perhaps none so enduring as the guy writing a novel on his MacBook in Starbucks. Well, one November, I became that guy. Fast-forward a few years, and I have a 110,000-word technothriller ready to unleash on an unsuspecting public.

I’d had an idea for a novel years earlier, but I’d initially done what almost everyone does when they have an idea for a novel: absolutely nothing. The gap between having an idea and having a completed novel seemed too enormous to contemplate, especially when it would have to be combined with, you know, working for a living.

But then someone told me about something called NaNoWriMo: National Novel Writing Month. Every November, around 400,000 people across the USA, UK, Canada and a number of other countries around the world attempt to write 50,000 words of a novel. I decided to become one of them–using Apple technology, naturally … 
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Apple appears to be putting its ducks in a row ahead of major Apple TV changes. Alongside last night’s changes to the Apple Online Store to promote Valentine’s Day specials, Apple added an entire Apple TV section.

The Apple TV is now promoted as a full product line alongside Macs, iPads, iPods, and iPhones. Previously, the Apple TV did not have its own section, and it was simply tucked away as an accessory in the dwindling iPod department.

Not only does the Apple TV now have its own section, but it now has promoted and dedicated accessory, AppleCare, refurbished, and community question/answer sections.

Of course, the timing of the Apple TV’s “graduation” is interesting. Last week, we reported that Apple is working on a new version of the Apple TV set-top-box that will integrate new content (such as apps).

If Apple were to launch such a product in the near-future, it would make sense for it to have a dedicated, unhidden spot on Apple’s online store. And, based on what we’re hearing, the new Apple TV will certainly deserve to be called more than a “hobby.”

And we have some more information on why…

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Apple CEO Tim Cook’s much hyped NBC interview is set to air tonight at 10 p.m. EST, but we are already learning much of what will be discussed during the conversation that took place in, among other places, Apple’s Grand Central retail store location in New York. Earlier today, a profile from Bloomberg revealed Cook’s plans to bring at least some production of the Mac back to the United States in 2013, but he also hinted that the company has big plans for a next-generation Apple TV product. According to a preview of the interview on NBC’s website, Cook referred to the project as an “intense area of interest”—opposed to the “hobby” that the company has considered the product since its inception:

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”