Conventional wisdom once was that as Apple expanded its retail footprint, Apple resellers would fall by the wayside. And that has happened to a certain extent, plus stores like CompUSA and Circuit City have folded.
Fortunately, other retailers have been able to succeed alongside Apple by offering differentiated services.
One of our favorite Apple resellers, MacMall, is expanding their retail stores to Huntington Beach, California this Saturday and Chicago, Illinois in the coming months. Currently, the retailer has a booming online store coupled with two retail stores in Santa Monica and Torrance that are also seeing success, the company said in a press release sent out today. The Huntington Beach store opens this Saturday, December 10th with some pretty killer deals (seen after the break). MacMall’s Chicago store, located 321 West Grand Avenue, will be seeing a later January/February opening.
We hear that MacMall is even shopping for some space in Manhattan, alongside one of our other favorite resellers, Tekserve.
MacMall, naturally can offer more to customers than Apple Stores with their unscheduled technical support, broader range of accessories (even a few PCs and Android tablets), and most importantly “online prices in a retail store”. We often tip you guys on MacMall’s awesome deals, so we’re certainly familiar with some of the deals they carry. As you can see below, they offer so many more accessories than an Apple Store (iPhone Alarm Clocks, standalone GPS, Photoframes, Cameras, etc, etc).
MacMall says Apple has encouraged them to keep expanding to more stores and with over $100 million in Apple product sales this year, that isn’t hard to believe.
At the Huntington Beach store’s grand-opening on Saturday, the first 300 people to visit the store will be entered to win free Apple TVs, MacBook Airs, iPod touchs, and iPod Nanos. Early shoppers will have a 1 in 22 chance of taking home some free holiday gifts.
Press release and circular follow: